Digital Marketing

What Is Paid Social Media Advertising And Why Is It So Effective?

James Notaris CPA, ESQ, Legal Editor Tyler Dikun Executive Editor Forget television, radio, and print – social media is the most effective way to reach a larger audience when it comes to paid advertising. According to research conducted by Statista, 79 percent of Americans currently use social media, an increase of 10 percent from 2015. Of teens What Is Paid Social Media Advertising And Why Is It So Effective?

7 B2B Marketing Strategies for 2021

James NotarisCPA, ESQ. Legal Editor Steve LongoExecutive Editor In Brief: B2B marketing is changing quickly with the rise of digital marketing. Brands can leverage SEO, paid advertising, social media marketing, and other techniques for growth. We explore 7 B2B marketing strategies below! When most people hear the word “marketing,” they usually think of business-to-consumer (B2C) 7 B2B Marketing Strategies for 2021

SEO Copywriting: How to Write for Users and Search Engines

SEO copywriting is key for success in digital marketing. Find out what it is, why it’s needed and some useful tips here!

20 Great Ways To Boost Your Conversion Rate

A high conversion rate is key to boosting revenue made from your site. Follow these 20 tips and boost your conversion rate today!

What is Black Hat SEO?

What is Black Hat SEO?

Discover what black hat SEO is, some examples of it, and why you should always avoid it at all costs these days!

The Complete Technical SEO Checklist

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Our complete technical SEO guide offers an in-depth look at how to optimize your website from a technical perspective.

What is Content Marketing? Here’s What You Need to Know in 2021

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Learn all you need to know about content marketing, including what it is, why it’s needed, and some popular types of it here!

Email Marketing 101: How to Write Attention-Grabbing Emails

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Take a class on email marketing 101 with our new guide! Discover tips and best practices for email marketing that works.

SEO Basics: The Complete Guide to SEO for Beginners

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Explore the SEO basics with our complete guide for beginners. Discover the three areas of SEO and some useful tips too!